Produced a multi-city experiential campaign celebrating football culture across Canada featuring pop-ups at Toronto Eaton Centre, JD Sports Robson (Vancouver), and the trending and popular PLAYGRNDS event at History. Managed end-to-end production, including vendor management, fabrication, logistics, budgets, timelines, and client communications to deliver each activation seamlessly.

The experience reimagined a contemporary barbershop as a cultural hub, featuring custom-built vintage barber stations, authentic barber chairs, complimentary hair styling, tooth gem applications, and spray tattoos—creating an engaging destination that resonated with Gen Z and football fans alike. For PLAYGRNDS, the activation expanded into a premium festival footprint with a large-scale installation showcasing Nike's international World Cup jerseys, a striking wall of retro CRT televisions, and a dedicated creator seeding suite for athletes, influencers, and media. Oversaw production from concept through execution across all markets, including travelling to Vancouver to lead the on-site installation and launch of the Metrotown experience.