Produced a large-scale experiential launch for Ted Lasso Season 4 at Toronto Eaton Centre, centred around an over-sized interactive foosball experience inspired by the series.

I led end-to-end production of the activation, and build, collaborating with vendors on the design, fabrication, and installation of oversized foosball player sculptures and custom scenic elements. Managed two branded photo opportunities, produced influencer seeding kits and invitation packages, and coordinated the exclusive influencer and media launch event. During the launch I served as the primary production liaison with Apple TV+ and agency stakeholders, overseeing vendors, logistics, timelines, and on-site execution to deliver a seamless, high-impact brand experience!