This one was special, you might've heard about it. I had the most unreal opportunity to co-produce the Team Canada World Cup jersey launch, for Nike CA, with the powerhouse crew at NARRATIVE XPR, and we didn’t just launch the jersey - we took over the city!

Three huge activations. All rolling out at once:
A full-scale media takeover at the Downsview Hangar.
A decked out soccer activation inside the CF Eaton Centre. 
And launch of JD Sports’ newest flagship store.

Early morning huddles to late night pivots, this was one of those projects that pushed us in every way. Smooth collaboration between client, agency, and production teams is everything. When everyone is moving together, that’s when the magic actually happens, with teams that just get it. ⚽️